A Welcome to the Zoo diagnostic

Which animal is running your company?

Find the leadership pattern creating the biggest bottleneck in your company.

Every growing company eventually develops a few animals. The question is which ones are currently running yours.

24 quick statements. About four minutes. Your result appears right away, no email required.

This is a practical leadership diagnostic designed to help you identify patterns worth examining. It isn't a scientifically validated psychological assessment.

Meet the animals

Twelve patterns that show up in almost every growing company. Most are harmless in small numbers. Trouble starts when one of them is running the place.

  • The Shark: a squishy shark desk toy

    The Shark

    Adaptation

  • The Pig: a squishy pig desk toy

    The Pig

    Ownership

  • The Rabbit: a squishy rabbit desk toy

    The Rabbit

    Priority

  • The Giraffe: a squishy giraffe desk toy

    The Giraffe

    Perspective

  • The Lion: a squishy lion desk toy

    The Lion

    Talent

  • The Horse: a squishy horse desk toy

    The Horse

    Accountability

  • The Elephant: a squishy elephant desk toy

    The Elephant

    Teaching

  • The Monkey: a squishy monkey desk toy

    The Monkey

    Delegation

  • The Parrot: a squishy parrot desk toy

    The Parrot

    Judgment

  • The Octopus: a squishy octopus desk toy

    The Octopus

    Control

  • The Hermit Crab: a squishy hermit crab desk toy

    The Hermit Crab

    Growth

  • The Buzzard: a squishy buzzard desk toy

    The Buzzard

    Action

Cover of Welcome to the Zoo by Burk Moreland

The book

Meet the rest of the Zoo

Your company probably has more than one animal wandering around. Welcome to the Zoo explores all twelve and shows how they fit together as you build people, grow leaders, and create a business that can run without you.

Get Welcome to the Zoo

Need help getting out of the center of everything?

Rainmaker Builders helps owners and leadership teams develop leaders, improve accountability, delegate effectively, and build companies that don't depend on the owner for every decision.

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